About

My name is Aaron Clark and I founded hikrs right here in Yosemite - the heart of the Sierra Nevada, in the Fall of 2023. After countless outdoor adventures and breaking, losing or forgetting a pair of sunglasses, I decided to launch a small brand and spread shade around the area to friends and fellow outdoor enthusiasts.

I began my outdoor journey as a child in rural Kentucky going on camping trips and visiting the Great Smoky Mountains with my family. My first job in the outdoor industry was with Kentucky State Parks. Then, I moved on to the National Park Service with Mammoth Cave National Park as a guide followed by ten years in the outdoor retail and bicycle industry. Fast forward to now - I have been a Recreation Coordinator at Yosemite National Park since 2017 where I help people explore the Park's deep valleys, grand meadows and mountain peaks. I live right outside of the Park in a 300 sq. ft. cabin, where hikrs was started. Although Yosemite keeps me busy with its nearly 800 miles of hiking trails, it can get a little slow during the off-season. This is when hikrs came along.

We are focusing on the Yosemite National Park region and the Eastern Sierra including Lee Vining and Mammoth Lakes. However, hikrs have already made their way to numerous US states and other countries.

Where it all started - the classic Chiliguaro. Costa Rica is one of my favorite places, hence the name. The Chiliguaro is a spicy concoction of Costa Rica's national firewater - Guaro mixed with tomato juice, hot sauce and lime juice. This is a classic style with a medium fit that is suitable for almost anyone. We have many other styles in the pipeline.